Behind the Browsing Experience  

Zephyrellis Surge Solution Private Limited (“we,” “our,” “us”) manages dailypicks24, ensuring users (“you,” “your”) enjoy a hassle-free shopping experience. Cookies help us understand what catches your eye and what styles you love to explore.
They allow our website to remember your preferences, from wishlist favorites to cart choices.
By using our site, you agree to our use of cookies that refine your overall shopping journey.
These tools enhance site speed, personalize content, and create a smoother checkout.
Our goal is to make every visit feel tailored to your fashion mood and moments.

How Cookies Support Your Style Choices  

• Remember the items you added to your cart while browsing across categories. 
   
• Keep you logged in so you can resume where you left off.
   
• Show you collections based on your browsing habits and fashion preferences. 
   
• Monitor how you move across our site so we can improve design and navigation.
   
• Help us display collections you’ll love, not random pages you won’t.
   
• Provide faster load times when switching between men’s and women’s sections.
   
• Allow us to send timely reminders about flash sales.
   

Personalised Yet Private  

We use cookies to enrich your browsing experience without intruding on your privacy.
The data collected is general and cannot identify you personally—it simply informs us of your preferences.
This allows us to offer curated fashion pieces, updated selections, and a smoother overall interface.
It also helps us avoid overloading you with irrelevant content or repeated pop-ups.
Our goal is always to serve your style journey, not monitor your private life.  

Key Takeaways:  

• No personal identity is stored within our cookies.
   
• All data is encrypted and used to enhance style-based recommendations. 
   
• You have full control over whether cookies are accepted or declined.
   
• Refusing cookies may affect certain visual or functional aspects of the site.
   
• Your trust is essential to our boutique-inspired service approach.
   

Your Say in Every Setting  

We believe in fashion freedom—and that includes control over your cookie preferences.
You can accept, decline, or customise cookie usage through your browser or settings menu.
Disabling some cookies might limit personalised features like saved searches or exclusive drop alerts.
However, the core functionality of our store—like viewing collections and browsing lookbooks—remains intact.
We respect your choices and ensure transparency in how we manage them.

When Cookies Expire   

• Some cookies last only for the browsing session and disappear once you exit.
   
• Others stay longer to remember your preferences for future visits.
   
• Expiry durations vary based on the purpose they serve on our website. 
   
• We routinely review and refresh cookie settings to avoid unnecessary storage.
   
• You can delete existing cookies anytime through your browser settings.
   
• Long-term cookies help you revisit a look you saw days ago with ease.
   
• Expiry timelines are designed to balance convenience and privacy.
   

Policy Refresh and Updates    

Our Cookie Policy may be updated from time to time to align with legal guidelines or feature changes.
Major updates will be reflected clearly on this page and communicated through visible notifications.
By continuing to browse the site after changes, you indicate your consent to the revised policy.
We recommend reviewing this page periodically to stay informed about how cookies work for you.
Cookies evolve—so does our responsibility to keep you informed and in control.